Talk show host Wendy Williams has decided to take it all off and go nude in a sexy new PETA campaign ad declaring, “I’d Rather Go Naked Than Wear Fur.”

Williams decided to bare it all to urge shoppers to not buy animal fur over the hoildays.

PETA reports:

Williams, who once wore mink and fox fur, had a change of heart after learning from PETA about the cruel ways in which animals are raised and killed for their fur. “We should all try to be comfortable in our own skin and let animals keep theirs,” says Wendy.

Wendy also encourages people who have fur coats to donate them to PETA so that they can be given to the homeless. PETA is working with shelters in Wendy’s home state of New Jersey on coat drives this winter—something that is in great demand as the numbers of needy and displaced people have increased following Hurricane Sandy.

Check out this two-minute behind-the-scenes video from Wendy’s shoot:

Williams, who recently lost some weight, said she has been focusing more attention to her eating habits. She admits that she’s not big fan of going to the gym.

“I hate it. I hate to move,” she says. “I feel as though why do this if you can just count calories and push back from the table.”

Photo/Video Credit: PETA