Move over rappers Diddy, Birdman and Ludacris because retired NBA star Shaquille O’Neal has decided to join the growing number of celebrities in the liquor game.
The Nypost.com reports:
Shaquille O’Neal is launching his own line of vodka — sensationally titled “Luv Shaq.”
The former NBA star plans to launch the brand early next year, and for all those barroom athletes, it is sugar- and gluten-free. We’re told Luv Shaq comes in coconut flavor, and the bottle features an image of O’Neal with giant wings.
Drew Adelman, founder of Devotion Vodka, which is producing Shaq’s sauce, tells us it will directly compete with Sean “Diddy” Combs’ Ciroc, but at a “more competitive price.”